Byron Lars

Born :

January 19, 1965

What is important to me, is to make a girl look better. To really make the most of all her womanly wiles. It's all about accentuating a waist, perking up a bust line, rounding out hips; things that just make you look in the mirror and say, "I look awesome."

girl important mirrors

Thank god now for social media and just e-commerce. Now designers have a direct pipeline to their customer and access to her like they never had before, like they never could before. Clothes can happen now that never would have had a chance in the traditional chain of command of the way things worked.

clothes media thank-god

Whatever girl you are, every girl needs a really killer peg skirt in her closet. I don't care who you are. If you're the bohemian and you're wearing your big boyfriend sweater you need a peg skirt to reclaim your body. If you were the movie star, you might wear that with the push up tank like we have in the spring collection. It's all about body, body body. If you're the power player you put a jacket over that and work it that way. That item is for every girl, and every boy appreciated her in it.

girl stars spring