Hartmut Esslinger Professions : Industrial designer Born : June 5, 1944 Browse All Authors Top 5 quotes by Hartmut Esslinger The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change. Hartmut Esslinger business change people Good design should reflect a sense of human history-some aspect of where we've come from. Hartmut Esslinger aspect design should In Europe you learn not to fail, and in America you fail to learn. You need failure. Hartmut Esslinger europe america needs Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy. Hartmut Esslinger agency design light Today is what's thought about long ago. Now today we have to project, think, experiment, prototype the future. Hartmut Esslinger long-ago today thinking Similar Authors Bruno Munari industrial-designer Brooks Stevens industrial-designer Adam Savage industrial-designer Dieter Rams industrial-designer Henry Dreyfuss industrial-designer Ferdinand Alexander Porsche industrial-designer All Authors