Naoto Fukasawa Professions : Industrial designer Born : 1956 Browse All Authors Top 8 quotes by Naoto Fukasawa Minimalism is about creating complete harmony and not about making simple. Naoto Fukasawa creating simple inspirational Great design is a multi-layered relationship between human life and its environment. Naoto Fukasawa environment creativity design People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly. Naoto Fukasawa running people thinking Design needs to be plugged into human behavior. Design dissolves in behavior. Naoto Fukasawa design experience needs The best designs are those that dissolve into behavior. Naoto Fukasawa best-design design behavior When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only about what is there, the audience is drawn into the poet's world. Their imagination is stimulated, and a silent connection is established. I believe this is where the most important aspect of the Japanese sense of beauty lies. Naoto Fukasawa writing believe lying We designers have been working to stimulate people's souls and minds. Naoto Fukasawa soul mind people I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin. Naoto Fukasawa skins real feelings Similar Authors Bruno Munari industrial-designer Brooks Stevens industrial-designer Adam Savage industrial-designer Dieter Rams industrial-designer Henry Dreyfuss industrial-designer Hartmut Esslinger industrial-designer All Authors