Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes. Howard Gossage More Quotes by Howard Gossage More Quotes From Howard Gossage If you have a lemon; make lemonade. Howard Gossage lemonade fortune-cookie belief The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad. Howard Gossage real wise witty I have been waiting twenty years for someone to say to me: "You have to fight fire with fire" so that I could reply, "That's funny-I always use water." Howard Gossage fighting fire years The buying of time or space is not the taking out of a hunting license on someone else's private preserve but is the renting of a stage on which we may perform. Howard Gossage hunting space may I don't know how to speak to everybody, only to somebody. Howard Gossage know-how speak knows I long for the day when advertising will become a business for a grown man. Howard Gossage advertising men long
