All typefaces are historical. by Jonathan Hoefler

All typefaces are historical.

Jonathan Hoefler

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Categorized in : Historical Design Typography

There’s a difference between making an imitation and selling it. by Jonathan Hoefler

There’s a difference between making an imitation and selling it.

Jonathan Hoefler

imitation selling differences

And Helvetica maybe says everything, and that's perhaps part of i... by Jonathan Hoefler

And Helvetica maybe says everything, and that's perhaps part of its appeal.

Jonathan Hoefler

helvetica appeals