Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble. Charlotte Beers More Quotes by Charlotte Beers More Quotes From Charlotte Beers Speaking passionately from the very center of who you are is compelling, forceful, persuasive: that’s what leadership sounds like. Charlotte Beers persuasive compelling sound One of the biggest mistakes women make in business is that they aren't friendly enough. Charlotte Beers enough mistake friendly The most common mistake you'll make is forgetting to keep your own scorecard. Very little at work reinforces your ability to do this, so you will have to be vigilant. When evaluators give you an assessment, they are just guessing at who you are; they certainly are not the ones who know your potential. They can rate you and influence you, but they don't get to define you. That's your most honorable assignment: to define, every day through the way you deliver your work, the scope and nature of your inherent abilities. Charlotte Beers assessment mistake giving Speaking with passion born of your own authentic experience and belief is always persuasive. Charlotte Beers persuasive passion belief Being in charge of your work life doesn't mean you always move with assurance and sublime self-confidence; it means you keep moving, continuing on your own path, even when you feel shaky and uncertain. Charlotte Beers self-confidence mean moving Here's what I believe is sexy at work: being strong and committed and confident, being precisely who you are and in hot pursuit of the goals and ideas you believe in so much they captivate and inspire others. Charlotte Beers sexy strong believe Perfection, in the form of a flawless stream of words delivered with cool composure, is never as persuasive as realness. An impassioned but imperfect speech, which shows you care too much to hide flaws, is far more compelling. Charlotte Beers speech care perfection Resolving to influence and persuade others will require a degree of personal passion and a depth of caring that you are willing to express and act on. I can tell you this: it will make you feel very vulnerable. The only antidote is to believe you are after a worthwhile change and that you are likely to be the right one to lead this particular charge. Charlotte Beers passion caring believe The men at the top aren't that great at properly assessing the women under them, certainly not enough to gauge their potential or intestinal fortitude. Charlotte Beers fortitude gauges men Consensus is a poor substitute for leadership. Charlotte Beers consensus substitutes poor
