Avoid contradiction. Clear institutional identity helps give you the competitive edge. Marty Sklar More Quotes by Marty Sklar More Quotes From Marty Sklar Give people plenty of opportunity to enjoy themselves by emphasizing ways that let people participate in the experience. Marty Sklar opportunity giving people Do what you dream of doing and never lose sight of that Marty Sklar loses sight dream Communicate with visual literacy - Make good use of all the non-verbal ways of communication - color, shape, form, texture. Marty Sklar communication color use