Bob Scarpelli [of DDB] has told me I'd rot in hell for the commercials I've done, but I think he's kidding. Jeff Goodby More Quotes by Jeff Goodby More Quotes From Jeff Goodby The biggest mistake young designers make is that they try to make their advertising look like advertising Jeff Goodby mistaketryinglooks I look for things that no one I know, even myself, would ever come up with. If your solution is something that your friends or family might come up with, throw it away. Jeff Goodby come-upmightlooks Advertising shouldn't be like medicine. It should be like candy. Jeff Goodby advertisingmedicineshould I do think that in some ways, the complexity of technology, the things that we all have to deal with in media, have created a new kind of person that is sensitive to media, but also sensitive to the kind of beliefs that people have. And this person can put the two together. Jeff Goodby mediatechnologythinking
