China and Hong Kong represent an enormous growth opportunity for McDonald's. Steve Easterbrook More Quotes by Steve Easterbrook More Quotes From Steve Easterbrook The improvements we made to our compensation and benefits package to employees in U.S.-company operated restaurants, along with expanding Archways to Opportunity . . . have resulted in lower crew turnover and higher customers satisfaction scores. Steve Easterbrook us For 59 years we asked customers to fit around our business model: Here's our menu and here's the way you can interact with us... But peoples' desires are changing. Steve Easterbrook business Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. Steve Easterbrook mcdonald experience should time Everyone likes a burger now and then, and that's absolutely fine. Steve Easterbrook burger everyone now fine Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. Steve Easterbrook need you perspective people When you get things right, good things happen. Steve Easterbrook good you things-happen good-things When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency. Steve Easterbrook you strength business process What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes to really embrace urgency, adopt a higher tolerance to risk, and just encourage people to make decisions. Steve Easterbrook good tolerance change people Ordering food has not changed for 30 or 40 years. Steve Easterbrook ordering changed food years People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch. Steve Easterbrook obesity three real people Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. Steve Easterbrook product because now people The business cannot ignore what customers are saying when the message is clear: We're not on our game. Steve Easterbrook saying game ignore business When you're in a turnaround situation, you cannot incrementalize your way out of it. Steve Easterbrook your you situation way As you get little pockets of success, then suddenly the light bulbs go on in everyone's head, and more leaders get more confident and make more, bigger decisions, and customers respond well, and it becomes a bit of a flywheel. Steve Easterbrook confident you light success When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of the world and have crossed all different types of media as well. So while there's still traditional TV, which is clearly a very compelling media, it's also cyber, mobile, outdoor. Steve Easterbrook look media world ideas We can see what works in one part of the world and one market, and we can share that knowledge and expertise with markets that are facing challenges. Steve Easterbrook see challenges world knowledge It makes me sad there is still some intellectual snobbery out there. Steve Easterbrook some me sad intellectual I'm honest and fair, but I don't dispense false kindness. Steve Easterbrook false fair honest kindness We have to hire, retain, and develop the best staff. Steve Easterbrook hire develop best staff Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald's. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald's. Steve Easterbrook jump me three sports
