I love market research because you really have an idea of what your consumers are looking for. Aerin Lauder More Quotes by Aerin Lauder More Quotes From Aerin Lauder I love laugh lines. It means you've had a good life. Aerin Lauder good-life positive mean Luxury is anything that feels special. I mean, it can be a moment, it can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn't necessarily have to mean expensive. Aerin Lauder beautiful beach children When children are little, they really need you in one way. When they're bigger, they need you as a friend. And balancing motherhood and career makes you both a better mother and a better businesswoman. Aerin Lauder motherhood mother children When I took the job as Estée Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern. Aerin Lauder creative jobs directors I think to make your home as comfortable as possible is so important. There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings. Aerin Lauder home ideas thinking The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them. Aerin Lauder scent feelings interesting Beauty is my heritage, but home decor is very much my passion. Aerin Lauder heritage passion home Beauty is my heritage and my core. But my passion is design for the spaces where we live and work. Aerin Lauder my-passion design passion When you ask women what's the one thing they wish they had more of, they always say time. Aerin Lauder one-thing asks wish I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick. Aerin Lauder uncles summer children AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful. Aerin Lauder passion hard-work beautiful I think talented people are priceless. And I think people that are knowledgeable and experienced - and I think there's a balance of new talent and experience, which makes, I think, Estee Lauder really special. Aerin Lauder special people thinking People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image. Aerin Lauder shade house people One summer I worked at Estée Lauder, and I really enjoyed the whole creative process. Aerin Lauder creative process summer I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes. Aerin Lauder home fun thinking I always loved beauty and accessories, and it's always something I was passionate about. Aerin Lauder accessories passionate People always ask what I would have done if I weren't doing what I'm doing. And I say I'd [still] be in fashion or in beauty. It's such a dream come true now because I have the ability to go into home [goods] and accessories as well. Aerin Lauder fashion dream home I have always loved books, and as a mother, I wanted to share my passion for reading with my children. Aerin Lauder mother book children When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty. As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting. Aerin Lauder girl home fun I come from an environment where the men actually say, "Is it OK if I take off my jacket?" in a meeting. Everyone wears suits; it is a very dressed-up world. Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely. Aerin Lauder nice men thinking
