I think historically there have always been new ways to find an artist. From seeing somebody in a club traditionally to running across them on YouTube, it's always shifting. But the age-old thing holds true: Is the artist unique? Are they talented? And can they communicate? Can they actually reach an audience and hold their attention?

Matt Serletic

Categorized in : Thinking Running Unique

I love the idea of finding new talent, however you do it, and the television mechanism - seeing artists grow and rise to the occasion - is a medium that actually works because there's a way for the audience to get to know an artist and for the artist to improve.

audience talent artist

How do you convince radio to play you? How do you make a good video? How do you pose for a photo session that conveys who you are? These are real challenges that if you get wrong in the real world, you're done.

done real challenges