I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.

Eric Ries

Categorized in : Running Effort Entrepreneur

Don’t be in a rush to get big. Be in a rush to have a great produ... by Eric Ries

Don’t be in a rush to get big. Be in a rush to have a great product.

creating success motivational

The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.

minimum effort team

The only way to win is to learn faster than anyone else. by Eric Ries

The only way to win is to learn faster than anyone else.

faster winning way

We must learn what customers really want, not what they say they want or what we think they should want.

want inspiring thinking

What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.

entrepreneur tools successful

Innovation is a bottoms-up, decentralized, and unpredictable thing, but that doesn’t mean it cannot be managed.

unpredictable-things innovation mean

If we do not know who the customer is, we do not know what qualit... by Eric Ries

If we do not know who the customer is, we do not know what quality is.

quality customers knows

Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.

institutions chance world

A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

extremes new-products institutions

In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.

growth opportunity beautiful

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

effort simple doe

Progress in manufacturing is measured by the production of high quality goods. The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.

quality-goods soil progress

Start-up success is not a consequence of good genes or being in the right place at the right time. Success can be engineered by following the right process, which means it can be learned, which means it can be taught.

genes taught mean

Reading is good, action is better. by Eric Ries

Reading is good, action is better.

good-actions reading action

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

psychology want people

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

entrepreneurship creating kind

In a startup, both the problem and solution are unknown. by Eric Ries

In a startup, both the problem and solution are unknown.

problems-and-solutions solutions problem

Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.

creating three organization

I believe for the first time in history, entrepreneurship is now... by Eric Ries

I believe for the first time in history, entrepreneurship is now a viable career.

careers believe firsts

Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.

small-numbers zero imagination