If you can predict the rate at which you create (or create and grow) qualified pipeline, and you know your average close rate(s), then you can start predicting your revenue.

Aaron Ross

Categorized in : Average Insightful Pipeline

One of the biggest mistakes companies make is brute force lead generation - "give me more leads!" -when they don't understand that not all leads are the same.

generations mistake giving

Companies should be selling ideas more than benefits. Sell ideas.... by Aaron Ross

Companies should be selling ideas more than benefits. Sell ideas. Not stuff.

benefits stuff ideas

One-time revenue spikes that aren't repeatable won't help you achieve consistent year-after-year growth.

growth helping years

Of course you want more revenue, but what good is it if it isn't... by Aaron Ross

Of course you want more revenue, but what good is it if it isn't predictable?

courses revenue want

It's next to impossible to hedge so therefore project financing b... by Aaron Ross

It's next to impossible to hedge so therefore project financing becomes really difficult.

technology