Jeb can argue he had a more conservative record as governor, but that just may not count much with an electorate that remembers his father for a tax hike and his brother for two wars, jeb will have to battle those ghosts in order to get the nomination. He'll also have to navigate a field with multiple candidates who have every incentive to turn him into a creature of the past and brand themselves as the way of the future, to attack him as a Common Core-pushing technocrat, as soft on gay marriage, or as a lover of amnesty.