My brother and I became convinced that to buy and sell legally sheared vicuna hair was the only way to help the vicuna increase in numbers. If the animal becomes useful to society, people will take care of the animal; if it's not useful, they will not take care.

Pier Luigi Loro Piana

Categorized in : People Hair Brother Society

Sailing is in the same vein as horse riding. There's a beauty to it; it's an elegant sport. You have to employ your intelligence. It's technical, but you also have to take into account the natural elements - the wind, the water, the weather.

Pier Luigi Loro Piana

you intelligence beauty water

The Australians have a scientific approach and a very strong professionalism, a passion to do the best. Theirs is the best wool. And Loro Piana wants the best.

Pier Luigi Loro Piana

best professionalism passion strong

The best sheep breeders are in Australia and New Zealand.

Pier Luigi Loro Piana

new best australia sheep

I'm always on a quest to find the next best natural fiber.

Pier Luigi Loro Piana

find best always next

A vicuna alive is worth more than one dead. Now it is like a goldmine.

Pier Luigi Loro Piana

dead worth like alive

Our customers are quality maniacs.

Pier Luigi Loro Piana

our quality maniacs customers

Our philosophy is always to search for the best quality. That is something our father taught us. It's one way to be different from your competitors. You can try to be cheaper, or you can try to be better.

Pier Luigi Loro Piana

best you quality father

The life of a business is not like a football team! We are not taking part in an Italy-France game or against Germany.

Pier Luigi Loro Piana

game business football life

I don't think LVMH will want to significantly change the strategy of Loro Piana, and I don't think that they would have bought it otherwise.

Pier Luigi Loro Piana

will think change want

Quality will save our company.

Pier Luigi Loro Piana

save will company quality

You don't have to make things which are just expensive.

Pier Luigi Loro Piana

just things you expensive

Loro Piana is all about seeking quality materials.

Pier Luigi Loro Piana

about seeking materials quality

When we started, there was lots of formalwear made with quality fabrics, but Loro Piana's innovation was to use these in casualwear, too.

Pier Luigi Loro Piana

fabrics started innovation quality

I never expect business to be easy.

Pier Luigi Loro Piana

expect never business easy

My family have been wool merchants since the 19th century. My first job, aged 18, was buying fabric from my father to produce and sell ties. But I was also at university in Milan.

Pier Luigi Loro Piana

job university family father

We are very far from our potential, but you aren't going to see 500 stores; that wouldn't be consistent with the exclusivity of our brand. You also aren't going to see a Loro Piana perfume, glasses, or watches, because we are concentrating on our core business.

Pier Luigi Loro Piana

you glasses business watches

We check everything to make sure it is pure and of the highest quality. There is good wine and bad wine; we buy only the good wine.

Pier Luigi Loro Piana

bad good quality wine

My father passed me the concept that vicuna was something very special, very expensive. So it was a question of pride. I didn't want anybody else in the world to be touching vicuna before us.

Pier Luigi Loro Piana

me pride father world

Dealing with political things, it's not for me. It makes me crazy. I want to buy, you want to sell. Please make it simple.

Pier Luigi Loro Piana

me you crazy simple

People from the country are very simple and loyal. I like that. I prefer to deal with the campesinos rather than the political people in Lima.

Pier Luigi Loro Piana

political simple country people