My goal is to omit everything superfluous so that the essential is shown to best possible advantage. Dieter Rams More Quotes by Dieter Rams More Quotes From Dieter Rams You cannot understand good design if you do not understand people; design is made for people. Dieter Rams design made people Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity. Dieter Rams simplicity design essentials Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful. Dieter Rams design memorable meaningful Good design is innovative Dieter Rams design friendly long My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality. Dieter Rams quality important heart One of the most significant design principles is to omit the unimportant in order to emphasize the important. Dieter Rams design important order Design should not dominate things, should not dominate people. It should help people. That's its role. Dieter Rams design roles people Having small touches of colour makes it more colourful than having the whole thing in colour. Dieter Rams colourful colour whole Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated. Dieter Rams lasting design long Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different. Dieter Rams different made order Good design means as little design as possible. Dieter Rams design littles mean Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to be obvious. They must have an intuition for people’s changing attitudes. For the reality in which they live, for their dreams, their desires, their worries, their needs, their living habits. They must also be able to assess realistically the opportunities and bounds of technology. Dieter Rams creativity dream attitude A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it. Dieter Rams criteria design psychological I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously. Dieter Rams apples voice names My worry is that the world is becoming more chaotic every day. My excitement is that more people paying attention to 'Less but better' could help solve our growing problems. Dieter Rams growing worry people Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer. Dieter Rams design-process lasts care An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep. Dieter Rams design doe promise Good design is thorough, down to the last detail. Dieter Rams details design creative People react positively when things are clear and understandable. Dieter Rams clear experience people Question everything generally thought to be obvious. Dieter Rams ninja obvious architect
