Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial. Norman Pearlstine More Quotes by Norman Pearlstine More Quotes From Norman Pearlstine You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience. Norman Pearlstine sync journalism news I've always had an interest in geopolitics and macroeconomics. Norman Pearlstine geopolitics macroeconomics interest I think there's still room for compelling voices to build up and get a great following. Norman Pearlstine voice rooms thinking I think there's huge room for a personality who can create a following, and that personality can be a person or a company. Norman Pearlstine personality rooms thinking There are newsweeklies that are dead. Some may still be walking, but they're dead. Norman Pearlstine stills walking may You learn a lot from your customers, and when your customers are also your owners, you learn even more. Norman Pearlstine owners customers I'm much more optimistic about the future than I probably was. Norman Pearlstine optimistic Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs. Norman Pearlstine revenue cost technology If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice. Norman Pearlstine confusing messages want We should want our advertising to be compelling. Norman Pearlstine advertising should want Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising. Norman Pearlstine differences may hands If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it. Norman Pearlstine events different fields The technology is not only the way we change stories, but also changing the relationship to the consumer. Norman Pearlstine technology stories way The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it. Norman Pearlstine ukraine new-york thinking I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising. Norman Pearlstine sunglasses trends pieces
