Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right. John Seabrook More Quotes by John Seabrook More Quotes From John Seabrook The net poses a fundamental threat not only to the authority of the government, but to all authority, because it permits people to organize, think, and influence one another without any institutional supervision whatsoever. John Seabrook government people thinking Clothes are not so much about who you are as who you want to be. John Seabrook clothes who-you-are want Don't Shoot is a work of moral philosophy that reads like a crime novel - Immanuel Kant meets Joseph Wambaugh. It's a fascinating, inspiring, and wonderfully well written story of one man's quest to solve a problem no one thought could be solved: the scourge of inner city gang violence This is a vitally important work that has the potential to usher in a new era in policing. John Seabrook crime-novels men philosophy We live in a consumer culture, and Black Friday is like the July 4th of that culture. It might be good not to live in this culture, but it terms of what we can do to make people safer at big sales, it seems more useful to try to avoid dangerous crowd conditions. John Seabrook friday 4th-of-july people Far more people die in the developing world than in the West. At religious festivals mainly. That's not a myth - the numbers don't lie. I think it's just because in the West crowds tend to be manufactured by commercial interesting, and they have, or at least should have, a responsibility for keeping people safe. John Seabrook responsibility religious lying Crowds of minds can be wise, but crowds of bodies just aren't. John Seabrook body wise mind I don't think you can hold someone accountable for trampling someone else, because that person was probably pushed from behind. But if someone picks your pocket in a crowd, it's no different from any other act of that kind, in another situation. John Seabrook pockets different thinking Daniel Ek, the C.E.O. of Spotify, is a rock star of the tech world, but he is not long on charisma. John Seabrook rock rock-star long world MTV refers to its audience as 'the demo.' Being 'in the demo' means being in the demographic sweet spot that advertisers want their programming to hit, which is ideally between 18 and 24. John Seabrook being programming want sweet The people at MTV are encouraged to be very confrontational and declarative about their tastes. John Seabrook tastes about very people When you take the individual out of the equation, then you're making programming based on some marketer's idea of what will sell, and not based on the idea of what an individual would like. John Seabrook will like you programming I do think that television, in its early years, played a significant role in that standard-setting, enforcing a certain decency among people. They took their role seriously, and the people behind the camera took their role seriously, too. John Seabrook camera think people television Spotify appeared nine years after Napster, the pioneering file-sharing service, which unleashed piracy on the record business and began the cataclysm that caused worldwide revenues to decline from a peak of twenty-seven billion dollars in 1999 to fifteen billion in 2013. John Seabrook peak service business years The difference between Spotify and Internet radio services like Pandora is that Spotify is interactive. You can sample the complete catalogue of most artists' recordings. John Seabrook difference you internet radio When Spotify launched in the U.S. in 2011, it relied on simple usage-based algorithms to connect users and music, a process known as 'collaborative filtering.' These algorithms were more often annoying than useful. John Seabrook more music simple process PepsiCo is the largest food-and-beverage company in the United States, and the second-largest in the world after Nestle. If PepsiCo were a country, the size of its economy - sixty billion dollars in revenues in 2010 - would put it sixty-sixth in gross national product, between Ecuador and Croatia. John Seabrook size company country world Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart. John Seabrook coca-cola brand up always In the nineteen-eighties, rates of obesity started to rise sharply in the U.S. and around the world. By the nineteen-nineties, obesity reached epidemic proportions. John Seabrook started rise obesity world Like Honeycrisp, SweeTango has much larger cells than other apples, and when you bite into it, the cells shatter rather than cleaving along the cell walls, as is the case with most popular apples. The bursting of the cells fills your mouth with juice. Chunks of SweeTango snap off in your mouth with a loud cracking sound. John Seabrook mouth your you juice Although a crisp texture is the single most prized quality in an apple - even more desirable than taste, according to one study - crispness is more a matter of acoustics than of mouth feel. John Seabrook mouth feel quality matter
