Publishing is a business, but journalism never was and is not essentially a business. Nor is it a profession. Henry R. Luce More Quotes by Henry R. Luce More Quotes From Henry R. Luce Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight. Henry R. Luce occupation business exercise I became a journalist to come as close as possible to the heart of the world. Henry R. Luce journalist heart world To see life. To see the world. To watch the faces of the poor, and the gestures of the proud. To see strange things. Machines, armies, multitudes, and shadows in the jungle. To see, and to take pleasure in seeing. To see and be instructed. To see and be amazed. (Describing the powers of photography; written for the launch of LIFE Magazine, 1936.) Henry R. Luce shadow army photography The world of the 20th century, if it is to come to life in any viability of health and vigor, must be to a significant degree an American century. Henry R. Luce vigor degrees world Not much longer shall we have time for reading lessons of the past. An inexorable present calls us to the defense of a great future. Henry R. Luce defense reading past I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time. Henry R. Luce journalism tradition want It's easier to teach a poet how to read a balance sheet than it is to teach an accountant how to write. Henry R. Luce balance editing writing To see, and to show, is the mission now undertaken by Life. Henry R. Luce missions shows There are men who can write poetry, and there are men who can read balance sheets. The men who can read balance sheets cannot write. Henry R. Luce balance writing men Journalism is the art of collecting varying kinds of information (commonly called news) which a few people possess and of transmitting it to a much larger number of people who are supposed to desire to share it. Henry R. Luce numbers people art Show me a man who claims he is objective and I'll show you a man with illusions. Henry R. Luce illusion objectivity men Of necessity, we made the discovery that it is easier to turn poets into business journalists than to turn bookkeepers into writers. Henry R. Luce easier poet discovery Time should make enemies and Life should make friends. Henry R. Luce should enemy I am all for titillating trivialities. I am all for the epic touch. I could almost say that everything in Time, should be either titillating or epic or starkly, supercurtly factual. Henry R. Luce triviality epic should I urge each of you to think seriously about the vision Dr. Daniel puts forth and think about what you can do to make it happen. Henry R. Luce drs vision thinking
