Reward is a happy customer - and an empty plate. Jacques Torres More Quotes by Jacques Torres More Quotes From Jacques Torres Life is short. Eat dessert first. Jacques Torres dessert-first life firsts Making chocolate is a way of life, not a profession. Jacques Torres profession chocolate way In order to succeed, you have to fail, no? You ride a bicycle, you fail; you try a few times, you succeed. Jacques Torres ride you bicycle succeed In 2004, we opened our first store in Manhattan. I installed a big window so people could see me making the chocolates. That store cost $1.8 million. It has a 45-foot-long chocolate counter and a hot chocolate bar made in Louis XVI style because that's when chocolate arrived in Europe. Jacques Torres me style hot people The first time I baked, I failed a couple of times, and I made some mistakes and perhaps ended up with something inedible. Then I was a little bit more careful, and I learned how to do it right. Jacques Torres mistakes something first-time time I still make mistakes today - I always explain to people, when you will make as many mistakes as I did, then you will know as much as I know in my profession. Jacques Torres mistakes you today people We eat raw dough. We eat raw cookie. We eat massive buttercream in cakes that are still warm. We eat salt. We have to taste things that you will not put in your mouth. But you know what? That's television. You have to do it. Jacques Torres will know you television Dark chocolate can be good for you, and when I say 'can,' it's about what type of dark chocolates are you eating. Don't eat the dark chocolate with too much sugar. Jacques Torres good you eating dark I'm happy to try everything at least once. Jacques Torres once everything try happy I believe history and tradition is something solid and something we can rest on. I am not crazy about putting new spices in chocolate. Jacques Torres i-am tradition crazy history I understand Christmas, and I understand Easter. But Halloween is one of those things where, if you don't grow with it? The French, they tried Halloween for a few years, and I think they're dropping it. Jacques Torres grow think you christmas I used to like Lady Gaga. I still love her. But what I like about LMFAO is that they're completely outside of the box; they're completely different. They're not ridiculous, but they are not afraid of it. And also, it's a certain type of artistry. Jacques Torres lady like different love You can easily compare chocolate to wine. What makes a good wine is usually a good terroir, a good grape, and the weather has something to do with it. Chocolate is the same, from where the cacao bean grows to what type of tree it grows on. Jacques Torres good you tree weather It take me one year to lose all that weight. Look, it takes a long time to put it in; it takes a long time to take it off. It's a struggle in the beginning, and then you get used to it. I work also with a nutritionist, and she helped me. She became a friend. Jacques Torres me you work time Valentine's Day is the biggest single day of the year, the biggest sale day of the year. Jacques Torres single-day year day single The good thing is, the season of chocolates is during the cold months. During the cold months, I can send ground. Jacques Torres ground good cold i-can Pierre Franey's producer wanted to do a show with me. This was around 1998, and I think we shot our first PBS show that same year. Jacques Torres show year think me You really have to be a good entertainer, or the show won't work. For me, it was all about having fun with the audience, which meant that I could usually forget that the camera was there. It was kind of like being in the classroom. Jacques Torres good me you work Chocolate cornflakes are a hit. Mixing chocolate with cornflakes to make dollops of candy with that crunch and saltiness just has a magic to it. People watch you do it and think, 'Oh it's so easy,' and then they taste it and say, 'I want to do this.' It's recipes like this that are very successful on TV, because they're so simple. Jacques Torres you magic simple people On TV, I really try to go back to the basics and break down a recipe until it's very easy. Jacques Torres down back go easy
