Spend time with the customers, immersing yourselves, watching. Spend time at their homes. Hear what they say, but most importantly, watch their behaviors as the indication of where the pain is. And then go solve that pain. Scott Cook More Quotes by Scott Cook More Quotes From Scott Cook The most important skill you need is the ability to learn how to change and grow. Scott Cook grow skill you change Behind every successful enterprise, there is a supporting wife and surprised in-laws. Scott Cook in-laws behind wife successful When you love someone deeply, you give strength, and when you are loved deeply, you gain courage. Scott Cook you strength courage love In my view, product/market fit is the most important thing to get right as a startup entrepreneur. There's a variety of ways to do it, but without solving some pain point that the customer gets so excited about they tell their friends, it's really hard in the modern age to get any liftoff. Scott Cook view friends pain age So I think instead of focusing on the competition, focus on the customer. Scott Cook customer think competition focus Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff. Scott Cook customer your own focus Dig for feedback on yourself. You need to have the courage to ask for feedback. You need to learn how you can learn how to grow. It is important that you are going to be a lifelong learner. Scott Cook grow yourself you courage Even the once simple home mortgage now has so many flavors and styles and variations that it is difficult for people to make a decision. Scott Cook decision simple home people Now we teach our leaders that it's your job to put in the systems that enable your people to run your experiments fast and cheap and to keep making them faster and cheaper. Yield as many of your decisions off to the experiment as possible. Scott Cook decisions your job people The changing nature of money is only one facet of the financial services revolution. Scott Cook financial revolution money nature Mutual funds were created to make investing easy, so consumers wouldn't have to be burdened with picking individual stocks. Scott Cook mutual-funds make individual easy We're still in the first minutes of the first day of the Internet revolution. Scott Cook day internet revolution technology Subsequent to the original Quicken, the whole idea that we, as a consumer products company, could actually make business products, that was a whole revolution in our thinking. Scott Cook company revolution business thinking QuickBooks - the very fact that we could even dream to make something in the business arena, and that it would then succeed - was a total revolution to me. Scott Cook me revolution business dream Technology is similarly just a catalyst at times for fundamental forces already present. Scott Cook present just catalyst technology Even some of the greatest technology-led revolutions, or allegedly technology-led, really were only made possible because of trends already present. Scott Cook present possible some trends Thirty to 40 years ago, most financial decisions were fairly simple. Scott Cook decisions finance simple years Well, today people have to be self-reliant if they want a secure retirement income. Scott Cook want today retirement people The current institutionally provided retirement plans will not cover people's needs upon retirement. Scott Cook will plans retirement people A whole generation of Americans will retire in poverty instead of prosperity, because they simply are not preparing for retirement now. Scott Cook generation will poverty retirement
