Sportswear and activewear have been evolving over the years, and what makes it interesting is how you reflect the culture in which we're living in - whether it's creating clothing for a certain sport or creating new materials that we think athletes or people who are physical want to wear.

David Lauren

Categorized in : You Think People Culture

My dad is my best friend, my father, and my boss. When I do something that is exciting and he likes it, it feels three times as good as you can imagine.

David Lauren

boss dad father

As a kid, I used to come to our offices and play under the desks of people I now work with, or who work for me. I would come in and play with fabrics and make little clothes for my Snoopy. People here feel like family. But if I couldn't make a difference, I wouldn't be here. My father wouldn't want me to be here.

David Lauren

play father kids

As a kid, I would look at my dad and ask him why he was wearing jeans with his tux. Today I love to do it. It's just fun to be a little more unique.

David Lauren

dad fun kids

Hugh Grant does a great job with his style. Somehow understated yet timeless and seems to get it. He does it on and off camera.

David Lauren

cameras style jobs

My parents are famously not part of the gestalt of the fashion industry.

David Lauren

gestalt fashion parent

Polo really is a European sport. It's not really that popular in America. I'm not an expert on the sport, but it's fun to watch.

David Lauren

fun sports america

I learnt to drive at around eleven years old. In an old jeep on a field in Colorado. There were lots of ditches. I could barely see over the steering wheel.

David Lauren

jeeps colorado years

OM was really sort of at the cutting edge. They have the best quality, the highest performance, the longest list of technology measurements you can gather - so we felt like they were the right partner for us.

David Lauren

best you quality technology

Every day, we're learning about what's happened with global warming and what's happening all around the world, and our employees and our customers are really feeling that it's time to step up and make a difference.

David Lauren

day learning time world

My father writes through clothes.

David Lauren

writes through clothes father

My job is to help my father tell stories.

David Lauren

help job tell father

There's so much out in the world that is not good for the environment.

David Lauren

out good environment world

Right now, we're trying to make sure that what we produce is as good for the environment as possible or, at least, helps clean up another problem.

David Lauren

good environment problem trying

I want people in their 20s to think of 'Swing' the way a generation in the 1960s thought of 'Esquire' - as the voice of young thinkers.

David Lauren

think voice people way

Ralph Lauren is about creating stories, creating concepts that consumers want to live in. We are about creating dreams.

David Lauren

live dreams creating want

We are ambassadors of American style, but we're in awe of British style.

David Lauren

american british awe style

Polo is about the aspirational lifestyle of the sporty person, on and off the field.

David Lauren

person about polo lifestyle

When I look at a Ralph Lauren store, it is not a store: it's an experience.

David Lauren

store look lauren experience

Ralph Lauren has always had a story. At first, my father told the story just through his designs. Now we're constantly looking for new ways to tell that story through innovation and technology.

David Lauren

looking innovation technology father

We're a close family, and we've always believed in working hard to achieve our dreams.

David Lauren

dreams always achieve family