That, to me, is a kind of brilliant environmental ju-jitsu - using the energy of the market and the profit-motive to get businesses to invest in preserving and improving natural systems. Ramez Naam More Quotes by Ramez Naam More Quotes From Ramez Naam Playing God is actually the highest expression of human nature. The urges to improve ourselves, to master our environment, and to set our children on the best path possible have been the fundamental driving forces of all of human history. Without these urges to ‘play God’, the world as we know it wouldn’t exist today. Ramez Naam expression play children Often an idea has impact far larger than the person who originated it. Ramez Naam impact persons ideas Today, our incentives aren't set up well - you can make a lot of money burning fossil fuels, digging up wetlands, pumping fossil water out of aquifers that will take 10,000 years to recharge, overfishing species in international waters that are close to collapse, and so on. Ramez Naam aquifers water years I decided five years ago that I wanted to truly understand, for myself, what the state of the planet was, and when I dug into it, what I found was quite different than I'd imagined. Ramez Naam planets different years I was much more of a naïve techno-optimist than I am now. I still believe that technology can help us come out of this situation with a richer humanity with less impact on the planet, but now I think it has to be paired with effective policy in order to achieve that. Ramez Naam technology believe thinking When you're managing a large number of people, you learn that incentives matter tremendously. You really want people to be rewarded for doing the right thing for the customers and the organization. Ramez Naam organization numbers people Agriculture is the #1 source of deforestation. By some estimates it accounts for 80% of the forests chopped down in the tropics. Ramez Naam agriculture source forests If you want to feed the planet and keep the forests we have, you need to be able to grow roughly twice as much food per acre around the world. How do you do that? New technology. Ramez Naam able technology want In the food case in particular, one of the technologies that could help there - genetic technologies that could create better crops with higher yields and less need for water and fertilizer - is tremendously feared. Very little of that fear is scientifically grounded. Ramez Naam yield technology water We don't have good global policies in place for climate. Ramez Naam policy climate Just like you could dump oil into the Cuyahoga in the 60s and let someone else foot the bill, today you can pump CO2 into the atmosphere and let the whole world foot the bill. Ramez Naam atmosphere oil feet New technology lets you grow the resource pie, which is the only way you can get out between that pincer of rising consumption (as we end poverty) and environmental and natural resource depletion. Ramez Naam environmental pie technology You have to be able to generate usable energy without greenhouse gas emissions and you have to be able to do it cheaply if you want people to choose that approach. Ramez Naam energy want people Whatever my current beliefs are, on any topic, they're all open to being changed by the right facts and the right evidence. Ramez Naam topics belief facts You have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits. Ramez Naam apples technology years Technology is incredibly powerful. And in many ways, the sky is the limit in terms of what you can actually accomplish with the right science and the right technology. Ramez Naam technology powerful sky If your incentives are set up wrong - if for some reason you reward people for behavior that's actually bad for your customers or your organization - then you're going to encourage that behavior. Ramez Naam incentives organization people If the incentives are aligned right - towards better preservation and restoration of nature and natural resources - then you'll see a tremendous amount of activity in that direction. Ramez Naam incentives restoration natural On almost every environmental issue I care about, in fact, I've been wrong at one point or another. I used to think that climate change was no big deal, that most environmental problems were massive exaggerations, that oil reserves were effectively unlimited, and more. Ramez Naam issues oil thinking The more widely you can spread this notion of achieving ROI by preserving and improving ecosystems, the better. Ramez Naam roi ecosystems achieve
