The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us - that there is merit in doing what is different - and at the same time, by changing Nintendo in accordance with changing times.

Satoru Iwata

Categorized in : Different Groups Taught Us

On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.

Satoru Iwata

business games heart

Video games are meant to be just one thing. Fun. Fun for everyone!

Satoru Iwata

video games fun

If we stay in one place, we will become outdated

Satoru Iwata

outdated ifs

Engineering is not quite as important as imagination.

Satoru Iwata

engineering important imagination

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.

Satoru Iwata

nintendo something-new challenges

For young players, classic games are brand new. For older players, they bring back memories and make you feel good.

Satoru Iwata

player games memories

In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'

Satoru Iwata

taken order believe

Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technology and investing in an IT manufacturing plant to come up with higher performance processing [chips], we will not succeed.

Satoru Iwata

investing technology important

Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life.

Satoru Iwata

nintendo creativity ideas

Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become the standard in video game controls.

Satoru Iwata

wii video games

Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.

Satoru Iwata

technology expression believe

Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.

Satoru Iwata

offering player games

No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.

Satoru Iwata

creating path games

If you want our world-known names, you can't have them unless you own the Nintendo machine.

Satoru Iwata

machines our-world names

Our mission is to revive the gaming industry by increasing our user base.

Satoru Iwata

revive missions industry

At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.

Satoru Iwata

connections wish pay

The profitable part of the online business is very likely several years away. Entering the business because it's the hot topic of the day doesn't make a profitable business nor satisfied customers. That's why it will be a part of Nintendo's strategy, not the mainstay, as other companies are attempting to do. There still are too many barriers for any company to greatly depend on it.

Satoru Iwata

entering hot years

I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that's a genre that's particularly well suited for the controller.

Satoru Iwata

able games thinking

Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.

Satoru Iwata

information quality losing

Customers do not want online games.

Satoru Iwata

online games want