There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare Beth Comstock More Quotes by Beth Comstock More Quotes From Beth Comstock Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day. Beth Comstock innovation business jobs You can't sell anything if you can't tell anything. Beth Comstock sells storytelling marketing Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. Beth Comstock emotional motivational believe Be where the world is going. Beth Comstock marketing world You have to tell a story before you can sell a story. Beth Comstock sells stories The more passionate that someone is about something, the more you have to listen to them. Beth Comstock passionate motivational Know thyself. Know the customer. Innovate. Beth Comstock know-thyself marketing customers What's the DNA of a marketer? We call it the 4-I's: instigator, implementer, innovator, and integrator. Beth Comstock marketers dna instigators Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there's a line of sight, and then it's gone. There's suddenly a new angle. Beth Comstock innovation sight thinking Our job is to understand where the market is heading and translate that into practical action. Beth Comstock translate action jobs Marketing is about innovation. Beth Comstock innovation marketing An idea doesn't count if you can't use it Beth Comstock ifs use ideas Mind share before market share. Beth Comstock share mind In big companies projects have to scale and Lean Startup help us to do it Beth Comstock projects bigs helping We seek to be as nimble as a startup. Beth Comstock nimble Some dream in color. We dream in scale. Beth Comstock scales color dream There is always room in our budget for a little experimentation. Beth Comstock budgets littles rooms B2B does not mean boring marketing. Beth Comstock marketing doe mean There’s now a data stream from light that is going to create opportunity to be more productive. Beth Comstock top-news LEDs plus software, it helps GE continue its Industrial Internet expansion and I think the lighting business has a big role in GE's future because of Industrial Internet. Beth Comstock top-news
