Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input.

Marc Ostrofsky

Categorized in : Design Issues Target Audience

Domain names and websites are Internet real estate.

Marc Ostrofsky

internet real names

Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.

Marc Ostrofsky

marketing pennies important

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.

Marc Ostrofsky

entrepreneur eye morning

Everyone knows what search engines are. But relatively few know how to use them effectively.

Marc Ostrofsky

search-engine know-how use

Online business models are still evolving. New and different products and services pop up every day. This gives rise to supporting products and services. A business can make substantial profit by helping others execute their plans for making money.

Marc Ostrofsky

different helping-others giving

Number one, you can sell before you buy. I call it reverse e-commerce. You take a picture, you list it for sale, you sell it, you collect the revenue, then you go buy it and send it to the customer.

Marc Ostrofsky

reverse lists numbers

Not long ago, the term 'business model' was not exactly on the tip of everyone's tongue. Then, in the early to mid-1990s, 'business model' became a catchphrase that described how a company makes money or saves money.

Marc Ostrofsky

tongue long-ago making-money

There are hundreds of ways to make money using the Internet.

Marc Ostrofsky

making-money internet way

Many people bypass search engines altogether and still find what they're looking for online. These Internet surfers are using direct navigation.

Marc Ostrofsky

bypass navigation people

Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive quality traffic and can persuade that traffic to help you meet your business goals.

Marc Ostrofsky

working-together goal practice

Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.

Marc Ostrofsky

target-market advertising focus

Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve.

Marc Ostrofsky

traffic media share

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer.

Marc Ostrofsky

driving land purpose

The number of small businesses in the United States totals about 25 million. Because most of these have a local trading territory, relatively few advertise online. Online advertising reaches the masses of the Internet world, whether they are local or not.

Marc Ostrofsky

united-states numbers world

Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.

Marc Ostrofsky

selling-products generations world

I have 5 teenage daughters, and I learned the hard way - it's difficult to talk to any person under the age of 25 without the presence of a cell phone.

Marc Ostrofsky

teenage daughter mother

Internet entrepreneurs are using technology at every level of their company - from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses.

Marc Ostrofsky

entrepreneur agency technology

I ended up buying business.com for $150,000 because I wanted to make it a magazine. It would have been a 'Time'-type magazine: how to do business on the Internet. And I was offered a lot of money for that domain. I played two buyers against each other.

Marc Ostrofsky

magazines buying two

Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.

Marc Ostrofsky

corporations buying management

Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

Marc Ostrofsky

holy-grail want people