Ubiquity must never be mistaken for biology. Phil Zuckerman More Quotes by Phil Zuckerman More Quotes From Phil Zuckerman Treating other people as you would like to be treated. It is an ancient, universal ethical imperative. And it requires no supernatural beliefs. Phil Zuckerman treating-others belief people Theory without data is myth: data without theory is madness. Phil Zuckerman data madness theory My own ongoing research among secular Americans-as well as that of a handful of other social scientists who have only recently turned their gaze on secular culture-confirms that nonreligious family life is replete with its own sustaining moral values and enriching ethical precepts. Phil Zuckerman ongoing research culture