We are on the cusp of a marketing revolution. And it's being led by YOU. Mark Schaefer More Quotes by Mark Schaefer More Quotes From Mark Schaefer You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media Mark Schaefer media mind winning Power doesn't come from CONTENT, power comes from content that MOVES. Mark Schaefer social-media moving Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits. Mark Schaefer social-media benefits new-relationship The key to finding your remarkability is to think about what makes you surprising, interesting, or novel. Mark Schaefer keys interesting thinking If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding. Mark Schaefer succeed marketing moving You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are. Mark Schaefer ubiquity delight needs Content has no economic value unless it's shared and it's acted on. Mark Schaefer economic-value values economic You cannot be to wedded to your past accomplishments. Mark Schaefer your-past accomplishment past You can't fake authenticity. Mark Schaefer helpful fake marketing
