We’ve made it very clear that it was more of an industrial-type machine 3D printer, there was a lot of, ‘don’t you guys get this [consumer] desktop trend? There you go again HP, you don’t get it.' But we were really clear in our convictions that the market wasn’t there with the current technology.

Stephen Nigro

Categorized in : Tech

And the short-run manufacturing is really what we’re pushing, when you get into [the] manufacturing [segment], that’s a 12 trillion dollar industry -- [though] we have a long way to go. But HP appears to be off to a good start. I think HP has a real game-changing technology on its hands here, Joe Kempton, an analyst at market researcher Canalys, said. As long as the company can come through with the type of speed and low cost advantages that it has promised. And higher volume production is the next stage for 3D printing.

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The tagline is that we have a printer that’s printing itself. We’re not doing it because we can, but because it’s cheaper versus traditional manufacturing.

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You can imagine a situation where your BMW is customized. I don’t know exactly what they’re doing, because it’s very confidential, but certain components in the car could be designed just for you.

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