Web analytics is a fire extinguisher. Your website is on fire and you're burning cash. Jim Sterne More Quotes by Jim Sterne More Quotes From Jim Sterne People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. Jim Sterne data marketing people Customer relationships are defined by customers. Jim Sterne customer-relationship defined customers We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day. Jim Sterne men long thinking
