When you sell $400 dedicated devices and you sell the gamer boxed software for $60 a piece - for them this is the gold standard, for them, mobile is the junk food: enjoy while you wait for the bus. It's not something that Nintendo sees for itself.

Serkan Toto

Categorized in : Business

The PS4 is an absolute smash-hit and destroyed Sony's direct competition, Microsoft, in this console generation, everyone is waiting for the PS5 now.

Over the last decade they never compromised on the software side. That's why they'll blow everybody out of the water once they start take iOS and Android more seriously than they do now, the successes of Pokemon Go will open the eyes of executives in Kyoto. This is unprecedented.