You can do a good ad without good typography, but you can't do a great ad without good typography. Herb Lubalin More Quotes by Herb Lubalin More Quotes From Herb Lubalin Sometimes you sacrifice legibility to increase impact. Herb Lubalin impact sacrifice sometimes The better people communicate, the greater will be the need for better typography-expressive typography. Herb Lubalin typography people needs Typography can be as exciting as illustration and photography. Herb Lubalin typography illustration photography
