You have to live in reality: not in what might happen but what is happening. Jimmy John Liautaud More Quotes by Jimmy John Liautaud More Quotes From Jimmy John Liautaud If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome. Jimmy John Liautaud amazing job you birthday Customer loyalty comes from consistent experience. They learn to count on you. Jimmy John Liautaud customer you experience loyalty I loved the taste and smell of Chicago hot dogs. Jimmy John Liautaud loved smell taste hot We want a system that creates the same exact sandwich, very rapidly and very consistently, every single time. Jimmy John Liautaud sandwich single want time I choose to hunt, and I choose to fish. Everything I've done has been totally legal. Jimmy John Liautaud fish choose legal done I don't hunt big African game anymore. Jimmy John Liautaud hunt anymore big game Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do. Jimmy John Liautaud yes grow best want I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning to bake bread and slice vegetables. Jimmy John Liautaud wake-up vegetables bread morning Money has no feelings. Jimmy John Liautaud money feelings Government intervention only hurts; it doesn't help. Jimmy John Liautaud hurts help only government We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators. Jimmy John Liautaud best group trust bread My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself. Jimmy John Liautaud back cool quality food I've always liked food - a lot. Jimmy John Liautaud liked lot always food I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not. Jimmy John Liautaud offer customer same experience It's so difficult to make the money we produce at Jimmy John's. Jimmy John Liautaud john make difficult money My airplanes are necessary machines, as necessary to this business as our meat slicers. Jimmy John Liautaud necessary machines meat business I was a bit of a rebel. Jimmy John Liautaud bit rebel My college options were nil. Jimmy John Liautaud nil options were college I think I'm in the service business. I mean, our sandwiches are pretty good; I don't know if they're extraordinary. But our service is. Jimmy John Liautaud good think service business I've never offered coupons or deals. I'm not fancy enough to do soup or salads, hot breakfasts, or smoothies. Jimmy John Liautaud never soup enough hot
