John Maguire Browse All Authors Top 3 quotes by John Maguire Since its founding in 1935, Friendly’s has been known for value-priced fried seafood, ice cream, burgers and breakfast, their menu had expanded into too many areas without ever really doing testing. There are two big mistakes brands make. They add to the menu out of haste to drive sales, or they have a me-too strategy where they copy other brands. But many of those things just don’t fit. John Maguire us We’re relevant and competitive again, we had negative sales at Friendly’s for nearly two decades. I’m happy to say we’ve had positive sales and customer traffic for the last 14 months. John Maguire us Franchisees want success, we have some who have been with us for decades who saw nothing but decline. Now they’re seeing a lot of success with the remodel, and there’s a lot of excitement. It’s now our responsibility to keep up the momentum. John Maguire us
