Seymour Chwast Professions : Graphic Designer Born : August 18, 1931 Browse All Authors Top 4 quotes by Seymour Chwast If you do not start with the idea, you are creating fine art - its personal, but it tends not to communicate. Seymour Chwast creativity communication art If you're digging a hole in the wrong place, making it deeper doesn't help anything. Seymour Chwast holes digging-a-hole helping I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else. Seymour Chwast digging motivational ideas If you dig a hole and it's in the wrong place, digging it deeper isn't going to help. Seymour Chwast holes digging-a-hole helping Similar Authors Bruno Monguzzi graphic-designer Brian Webb graphic-designer Armin Hofmann graphic-designer April Greiman graphic-designer Alvin Lustig graphic-designer Alexey Brodovitch graphic-designer All Authors