2005 was really the beginning of people moving downtown in a big way, i think it's part of the zeitgeist nationally. It's cool to see what's happened in Des Moines, but there's also downtown regeneration in Hartford, Philly -- pretty much every city.

Mike Draper

It's a heavy lift to build a brand; you really have to slowly build your customer base, we kind of like these more underrated Midwestern cities.