A brand is a voice and a product is a souvenir. Lisa Gansky More Quotes by Lisa Gansky More Quotes From Lisa Gansky Every time we share something rather than own it ourselves, we reduce the stress on the planet. That could make the critical difference as the global population continues to grow. Lisa Gansky populationdifferencesstress Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear. Lisa Gansky enduredisappearidentity When what you do and care about is aligned with what the market wants and cares about, you've created a recipe for career success. Lisa Gansky recipescareerswant The Mesh is reshaping how we go to market, who we partner with and how we invite participation and engage new customers. . . . If you embrace the Mesh youll discover how your business can inspire customers in a world where access trumps ownership. Lisa Gansky ownershipinspireworld A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model The Mesh. Lisa Gansky toolschoicesroots Cities are platforms for sharing. Lisa Gansky platformscities The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time. Lisa Gansky gpsdifferencesspace Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible. Lisa Gansky devicesirresistibleinformation Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation's railroads, to Conrad Hilton, who created the first premier brand of international hotels. Lisa Gansky railroadsmindfirsts I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks your imagination. It's a type of microfunding directed toward creators. Lisa Gansky imaginationideasart Access to goods, services & talent triumphs over ownership Lisa Gansky ownershiptriumphtalent Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost and extent of financial services is distinctly different. Lisa Gansky costdifferentworld At the global level, there are a growing number of city-based bike-sharing programs, that take advantage of mobile devices to reserve your bike, keep track of it, and collect data that helps to improve the service. Lisa Gansky datacitiesnumbers RelayRides and WhipCar, AirBnB, Roomorama and One Fine Stay are all stellar examples of how new, access-based offers entice and provoke insurance companies and banks to re-think risk, value, customers and deal terms. Lisa Gansky insurancestayvaluenew The Mesh is about creating and managing what's perishable. It provides businesses with the ability to reach an audience of one, at a precise time. Lisa Gansky reachaudienceabilitytime I've felt a little culpable that we entrepreneurs often invent businesses just to drive people to buy more things. Lisa Gansky drivemorethingspeople We are able to use technology to make it clear that someone's car is available or a room in a home is accessible; that there is an available desk in an office someplace. Lisa Gansky someonecartechnologyhome Those projects most successful on Kickstarter - those that receive funding completely and quickly - do so largely because the creator has a strong social network and invites people to be engaged. Lisa Gansky becausestrongsuccessfulpeople Walmart and other big-boxers could become the center of gravity for the conservation of goods, employ people with actual know-how, and develop deeper, longer term, more profitable relationships with their customers. Lisa Gansky relationshipsmoregravitypeople A shift toward access and service would deepen the big-box retailer's relationship to customers and win their loyalty. A service focus would bring more rewarding, frequent, and lasting contact with grateful customers. Lisa Gansky servicegratefulloyaltyrelationship
