A brand is essentially a container for a customer’s complete experience with the product or company. Sergio Zyman More Quotes by Sergio Zyman More Quotes From Sergio Zyman The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it. Sergio Zyman marketingpurposepeople Selling more stuff to more people more often for more money more efficiently Sergio Zyman selling-morestuffpeople If you don't keep giving customers reasons to buy from you, they won't Sergio Zyman customersreasongiving Challenge everything, assume nothing. Sergio Zyman assume-nothingassumingchallenges If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind. Sergio Zyman mindwantneeds Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home. Sergio Zyman focushomepeople If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it. Sergio Zyman cashmarketinghands
