A business has to be involving, it has to be fun, and it has to exercise your creative instincts. Richard Branson More Quotes by Richard Branson More Quotes From Richard Branson Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'. Richard Branson fun mean school The time to go into a new business is when it’s badly run by others. Richard Branson innovation powerful running You can never go too far wrong by thinking like a customer who’s new to the business. Richard Branson customers thinking If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again. Richard Branson business trying inspirational What does the name Virgin mean? We are a company that likes to take on the giants. In too many businesses, these giants have had things their own way. We are going to have fun competing with them. Richard Branson names fun mean By nature I am curious about life, and this extends to my business. Richard Branson curious Every risk is worth taking as long as it's for a good cause, and contributes to a good life. Richard Branson good-life risk long I don’t think of work as work and play as play. It’s all living. Richard Branson money life thinking LEARN FROM FAILURE. If you are an entrepreneur and your first venture wasn't a success, welcome to the club. Richard Branson entrepreneur business inspirational Space travel will be like every other business. There will be competitors. . . . Thirty months from now, I'm confident we'll be flying people into space. Richard Branson future space people Fantasizing about the future is one of my favorite pastimes. Richard Branson pastime my-favorite The best advice I got from my dad? Wear a condom. Richard Branson condom dad advice I'd like to see the government back a programme of research into the medical properties of cannabis and I do not object to its responsible use as a recreational relaxant. Richard Branson marijuana weed government There is no real difference between work and play - it’s all living. Richard Branson differences real play Clearly in the eyes of the consumer; the brand has not been diluted, but we must guard against that happening at all costs. Richard Branson entrepreneurial cost eye An exceptional company is the one that gets all the little details right. Richard Branson exceptional details littles My mother was determined to make us independent. When I was four years old, she stopped the car a few miles from our house and made me find my own way home across the fields. I got hopelessly lost. Richard Branson independent mother home But the majority of things that one could get stressed about, they?re not worth getting stressed about. Richard Branson stressed majority reality The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency. Richard Branson phones communication years You never know with these things when you're trying something new what can happen. This is all experimental. Richard Branson trying-something-new knows happens