A company is stronger if it is bound by love rather than by fear. Herb Kelleher More Quotes by Herb Kelleher More Quotes From Herb Kelleher People with different personalities, different approaches, different values succeed not because one set of values or priorities is superior but because their values and practices are genuine. Herb Kelleher personality practice people You have to treat your employees like your customers. When you treat them right they will treat your outside customers right. Herb Kelleher treats like-you inspirational Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air. Herb Kelleher cost air people One piece of advice that always stuck in my mind is that people should be respected and trusted as people, not because of their position or title. Herb Kelleher mind advice people It is my practice to try to understand how valuable something is by trying to imagine myself without it. Herb Kelleher imagine practice trying The business of business is people. Herb Kelleher people To be an excellent leader, you have to be a superb follower. Herb Kelleher excellent followers leader Culture is intangible. It's spiritual. You can't buy it. Herb Kelleher buy you spiritual culture I've always said manage in good times so that you're ready for the bad times. Herb Kelleher good you bad-times good-times The spirit of Southwest Airlines is exuberant, it's caring, it's dedicated, it's diligent, it's fun, it's rewarding, it's a joy. Herb Kelleher caring spirit joy fun You can't have a mid-life crisis in the airline industry because every day is a crisis. Herb Kelleher every-day day you crisis I tell my employees that we're in the service business, and it's incidental that we fly airplanes. Herb Kelleher fly employees service business I've been asked a number of times what was my proudest accomplishment when I was still very active in the day-to-day affairs of Southwest Airlines. I always said job security for our people. Herb Kelleher job security accomplishment people I just always have felt that people should be natural in their behavior, that they should be able to derive enjoyment from whatever they do. When they derive enjoyment, they tend to work together better; they tend to be more productive. Herb Kelleher better together work people As far as value is concerned, the principal reason that I moved to Texas from New Jersey many, many years ago was because I recognized that Texas was a much more entrepreneurial state than New Jersey, that the opportunities to start things were greater in Texas. And my vision was fortunately fulfilled. Herb Kelleher value new start vision A motivated employee treats the customer well. The customer is happy, so they keep coming back. It's not one of the enduring green mysteries of all time; it is just the way it works. Herb Kelleher green happy time way Who says a lighthearted approach to business is incompatible with success? Herb Kelleher who approach business success You want to show your people that you value them, and you're not going to hurt them just to get a little more money in the short term. Not furloughing people breeds loyalty. It breeds a sense of security. It breeds a sense of trust. Herb Kelleher you trust money people Fight hierarchy and bureaucracy as hard as you possibly can. Don't ever let it become the master; always remember it's the servant. Herb Kelleher fight you always remember When I started working on Southwest Airlines, I kid you not, only people flying on business and very wealthy people ever flew. Herb Kelleher you flying business people