A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product. Tim Cook More Quotes by Tim Cook More Quotes From Tim Cook I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs. Tim Cook some-people never think people For us, the most important thing we can do is raise people up - that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn't otherwise create. It's about giving them tools; it is about empowering people. Tim Cook ability important giving people