A good advertisement is one which sells the product without drawing attention to itself. David Ogilvy More Quotes by David Ogilvy More Quotes From David Ogilvy Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing. David Ogilvy google tools use The trouble with many copywriters in general agencies are that they don't really think in terms of selling. They have never written direct-response; they have never tasted blood David Ogilvy agency blood thinking If you can’t be brilliant, at least be memorable David Ogilvy brilliant ifs memorable You can't save souls in an empty church. David Ogilvy empty church soul Advertising reflects the mores of society, but it does not influence them. David Ogilvy advertising business doe People who think well, write well David Ogilvy writing people thinking Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts. David Ogilvy agency running long If it is something important, get a colleague to improve it. David Ogilvy colleagues important ifs What you learn is more important than what you earn. David Ogilvy important It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period. David Ogilvy style brain long Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising. David Ogilvy abstract-painting advertising reader There is one catagory of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. David Ogilvy television-commercials presidential humorous Sound an alarm! Advertising, not deals, builds brands. David Ogilvy advertising alarms sound It's the lack of ambition that cripples most people, and makes them so pedestrian in the advertising/creative business David Ogilvy creative ambition people Nowadays it is the fashion to pretend that no single individual is ever responsible for a successful advertising campaign. This emphasis on "teamwork" is bunkum - a conspiracy of the mediocre majority. David Ogilvy fashion successful teamwork Compete with the immortals David Ogilvy Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising. David Ogilvy agency business lying I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. David Ogilvy advertising beer people Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society. David Ogilvy advertising selfish interest I always said that mega-mergers were for megalomaniacs. David Ogilvy mergers mega business
