Academics get paid for being clever, not for being right. Donald A. Norman More Quotes by Donald A. Norman More Quotes From Donald A. Norman Will robot teachers replace human teachers? No, but they can complement them. Moreover, the could be sufficient in situations where there is no alternative––to enable learning while traveling, or while in remote locations, or when one wishes to study a topic for which there is not easy access to teachers. Robot teachers will help make lifelong learning a practicality. They can make it possible to learn no matter where one is in the world, no matter the time of day. Learning should take place when it is needed, when the learner is interested, not according to some arbitrary, fixed schedule Donald A. Norman robotswishteacher What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates. Donald A. Norman devicessimplenumbers Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions. Donald A. Norman locksdesignsimple I prefer design by experts - by people who know what they are doing Donald A. Norman designexpertspeople Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel. Donald A. Norman designunderstandingfeelings If you're more susceptible to interruption, you do more out of the box thinking. Donald A. Norman boxesdesignthinking In design it is important to shoe the effect of an action. ... Feedback is critical. Donald A. Norman shoesdesignimportant Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion. Donald A. Norman maintainingwanttoday To me, error analysis is the sweet spot for improvement. Donald A. Norman analysiserrorssweet You won't catch me giving clear lectures. Donald A. Norman clearlecturesgiving A challenge to the designers of the world: Make signs unnecessary. Donald A. Norman designchallengesworld The designer shouldn't think of a simple dichotomy between errors and correct behavior; rather, the entire interaction should be treated as a cooperative endeavor between person and machine, one in which misconceptions can arise on either side. Donald A. Norman errorssimplethinking Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible. Donald A. Norman simplicitydesigntechnology Market segmentation s a natural result of the vast differences among people Donald A. Norman differencesnaturalpeople Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that Donald A. Norman tiesexercisewriting I believe that robots should only have faces if they truly need them Donald A. Norman robotsbelieveneeds I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in Donald A. Norman ipodsapplestechnology If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual. Donald A. Norman buyingpeoplethinking Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself. Donald A. Norman designcommunicationappearance I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function Donald A. Norman applessimplicitybelieve
