Almost every disruption starts at the perceived fringes of today's market. Scott D. Anthony More Quotes by Scott D. Anthony More Quotes From Scott D. Anthony All disruptive innovators make it easier and more affordable for people to do what matters to them, and follow a strategy that doesn't at first glance make sense to the market leader. Scott D. Anthony market-leaderswhat-matterspeople Anything that has low certainty or has a lot of impact should be tested early. Scott D. Anthony impactshouldlows Think about how much it costs to learn more. Sometimes you want to build confidence by knocking off the easy things. Scott D. Anthony costwantthinking Small teams move faster than big teams. Scott D. Anthony bigsteammoving It's very easy to skip steps when documenting an idea. Scott D. Anthony easystepsideas Most startup companies have two people, and they figure out creative ways to swarm problems. They move faster and have more impact. Scott D. Anthony impacttwomoving Teams working on disruptive ideas need to be small enough that they can be fed by no more than two pizzas. Scott D. Anthony teamtwoideas Checklists are really helpful ways to remind people around how to manage complicated tasks. Scott D. Anthony taskspeopleway I use the term "fool's gold white space" to highlight a common problem for innovation. People see a market that doesn't exist, and assume that one should exist. Scott D. Anthony spacewhitepeople The reality is sometimes markets don't exist for very good reasons. It might be that there isn't a deep customer need. Or the economic model is just hard to pull off. Or maybe there is a regulatory barrier. Scott D. Anthony economic-modelsrealityneeds I'm suggesting that principles meant to deal with uncertainty that occurs naturally can be useful to manage the uncertainty that characterizes any new idea. Scott D. Anthony dealsprinciplesideas Have a core concept, but wrap it in a full business model. Scott D. Anthony corewrapsmodels First you document your idea. You should be comprehensive, but that doesn't mean you have to produce a doctoral thesis length plan. Rather you want to make sure you have touched all the different things that have to happen to succeed. Then, you evaluate your approach. The goal here isn't to figure out if your idea is good or bad, but rather to begin to figure out what are some of its weakest elements. Scott D. Anthony goalmeanideas Good innovators like to solve business crossword puzzles. Scott D. Anthony innovatorscrosswordssolve Think about how you will start and where you will go. Get the head with logic and the heart with visuals or stories. And think about your core customer and all the other stakeholders as well. Scott D. Anthony storiesheartthinking
