Amazon was not going through this exercise to pick a single HQ2, it was part of a broader effort -- a corporate relocation strategy -- to crowdsource a wide variety of data. Richard Florida More Quotes by Richard Florida More Quotes From Richard Florida I call the age we are entering the creative age because the key factor propelling us forward is the rise of creativity as the primary mover of our economy. Richard Florida creativitykeyscreative Every single human being is creative and maximizing that creativity is critical to happiness and economic growth. Economic growth is driven by creativity, so if we want to increase it, we have to tap into the creativity of everyone. That's what makes me optimistic. For the first time in human history, the basic logic of our economy dictates that further economic development requires the further development and use of human creative capabilities. The great challenge of our time is to find ways to tap into every human's creativity. Richard Florida optimisticcreativitycreative Places that succeed in attracting and retaining creative class people prosper; those that fail don't. Richard Florida creativeclasspeople Access to talented and creative people is to modern business what access to coal and iron ore was to steel-making. Richard Florida ironcreativitywork People don't need to be managed, they need to be unleashed. Richard Florida coachingpeopleneeds Human creativity is the ultimate economic resource. Richard Florida economicresourcescreativity I think we'll start defining wealth and success differently and develop new approaches to consumption. Things that have always signified wealth and security - home ownership, new cars, luxury goods - have become a burden for many people and will be replaced by more experiential consumption like travel and recreation, self-improvement, and so on. By divesting themselves of certain big-ticket possessions that have been keeping them tied down, people will gain a new freedom to live more meaningful lives. Changes in consumption and lifestyle are key to Great Resets. Richard Florida life-changinghomemeaningful We have to acknowledge that we can't look to manufacturing or natural resources to drive growth like we have in the past. Human capital, talent, and knowledge are our most important resources now. Every city has hidden seeds of opportunity waiting to be nurtured. Places like Detroit, Cleveland, and Pittsburgh are among my favorite cities. They have great universities, clusters of innovation across a range of industries, and pools of innovative and creative talent to build on. Richard Florida creativeopportunitypast Ideas are the currency of the new economy. Richard Florida currencyeconomyideas Beneath the surface, unnoticed by many, an even deeper force was at work—the rise of creativity as a fundamental economic driver, and the rise of a new social class, the Creative Class. Richard Florida creativitycreativeclass Economies and societies invariably remake themselves in the wake of a crisis. It's a necessary component of rebound and recovery. Outmoded industries and tired consumption habits make way for new goods and services, new careers and forms of employment, and population realigns itself in the landscape. All these developments are connected to lifestyle changes. Richard Florida lifestylerecoverytired Denser cities are smarter and more productive Richard Florida smarterproductivecities The creative individual is no longer viewed as an iconoclast. He—or she—is the new mainstream. Richard Florida mainstreamindividualcreative Too much of what led up to the crisis in the old bubble days—the conspicuous consumption, the latter-day Gatsbyism—was fueled by a need to fill a huge emotional and psychological void left by the absence of meaningful work. When people cease to find meaning in work, when work is boring, alienating, and dehumanizing, the only option becomes the urge to consume—to buy happiness off the shelf, a phenomenon we now know cannot suffice in the long term. Richard Florida emotionalmeaningfullong We need to remake and reinvent our housing system so that it supports the flexibility and mobility of our economic system broadly. Home-ownership is rewarded by the federal tax code, which made great sense when that piece of the American Dream, and all the consumption that came with it, was essential to rebuilding the economy. These days, however, it feels like a huge penalty to people who want to travel light within the new mobile economy without a mortgage to hold them back. Richard Florida supportdreampeople We are the only major developed nation that isn't investing meaningfully in high-speed rail, and I believe we're making a mistake. Transportation systems that are fast and efficient and environmentally clean are going to enable the formation of these new mega-regions, the heart of the spatial fix. We need to be able to accelerate the movement of people, goods, and services - the very movement of ideas, knowledge, and creativity - between our major population centers. We have to build these links. Richard Florida mistakeheartbelieve Already, new forms of short-term and long-term rental housing are popping up in some metro areas. You can take on a house or apartment for a few months or even a year or two in developments that are striving to provide critical elements of community - schools, healthcare, social and cultural institutions - even for people who are living there only temporarily. People invested in a home, mortgage, or community are less likely to move to more economically vibrant locales. That kind of entrenchment is going to be an impediment to the coming spatial fix. Richard Florida homeschoolmoving Housing has always been a key to Great Resets. During the Great Depression and New Deal, the federal government created a new system of housing finance to usher in the era of suburbanization. We need an even more radical shift in housing today. Housing has consumed too much of our economic resources and distorted the economy. It has trapped people who are underwater on their mortgages or can't sell their homes. And in doing so has left the labor market unable to flexibly adjust to new economic realities. Richard Florida homerealitypeople New Jersey boasts the highest percentage of passport holders (68%); Delaware (67%), Alaska (65%), Massachusetts (63%), New York (62%), and California (60%) are close behind. At the opposite end of the spectrum, less than one in five residents of Mississippi are passport holders, and just one in four residents of West Virginia, Kentucky, Alabama, and Arkansas. Richard Florida alaskakentuckynew-york Snoop is a tour de force! It’s one of the smartest and most original books I’ve come across in a long time. I devoured it and then rushed over to clean up my desk and change my iPod playlist. Richard Florida ipodslongbook
