An enormous problem with paid media, especially at the congressional level, is it all starts to look alike. Roger Ailes More Quotes by Roger Ailes More Quotes From Roger Ailes Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively. Roger Ailes issuesgamesway Phrase it in an interesting way; don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] "Start telling the truth about my record" instead of "Stop lying about my record." Frankly, had he done that, life might be different for Bob Dole today. Roger Ailes meanlyinginteresting Take the [1980] Jimmy Carter-Ronald Reagan debate. Carter kept trying to imply that somehow Ronald Reagan was going to push the button, or was irresponsible with nuclear war. You might have been able to make the case that Carter was responsible. But it's very tough when you see a person with Reagan's nice-guy persona up there to believe this guy somehow wants nuclear war, that he somehow wants to antagonize the Russians into an attack. It's just not credible; it doesn't cut with what all your other senses are telling you. Roger Ailes nicewarbelieve In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments. Roger Ailes menpeoplethinking In the Rather/Bush incident, it was totally unfair. CBS was trying him and convicting him and trying to execute him on national television. They had made up their minds. CBS made the fatal error of trying to become the political opposition to George Bush. And, when they did that, they put themselves in an arena where they can get knocked on their fanny. Roger Ailes errorspoliticalmind If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better. Roger Ailes uniquepeoplethinking Taking on the media is something I would never tell a candidate to do. I'd advise him what I would do in that circumstance, but that's about it. Roger Ailes advisemediacircumstances I would advise people occasionally to take the media on, but only when you know it's a manufactured product and not a news interview. Roger Ailes newsmediapeople There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it; it's not worth it. Roger Ailes redlightpeople If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable. Roger Ailes mediawantinteresting It also has to do with how you look and how you sound. If you look like a mean SOB who's putting the other person down, that's different than if you're inquiring about the process they go through to make a decision on behalf of the public. Roger Ailes inquiringdecisionmean You better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B, and C. That's what a lot of people do. Roger Ailes ableguypeople As long asthe audience or the public perceives you to be sincere in your approach and not petty, they will think it's fair and they will wait for the other person's response. But if they sense it's petty or the slightest bit unfair, they'll turn on you right away. Roger Ailes waitinglongthinking Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him. Roger Ailes interviewsmayfriendly If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob. Roger Ailes userunningpeople Show me a man or woman with a mission, and I'll show you somebody that's tougher to beat. Roger Ailes missionsbeatsmen I've been in entertainment, politics, business, business coaching, public affairs, documentaries, programming, news, theater. So, there aren't many things I see that I haven't seen something like that before. Roger Ailes documentariescoachingnews The candidates that can’t face Fox, can’t face al Qaeda. Roger Ailes alsfoxesfaces People always describe my successes in life. My successes in life tend to be personal, not career. Roger Ailes success-in-lifecareerspeople Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified. Roger Ailes fightingwinningmistake
