Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products. Jonathan Ive More Quotes by Jonathan Ive More Quotes From Jonathan Ive It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value. Jonathan Ive precious-things faithful life It's very easy to be different, but very difficult to be better. Jonathan Ive difficult-and-easy philosophical different There is beauty when something Jonathan Ive design There's no learning without trying lots of ideas and failing lots of times. Jonathan Ive design trying ideas People's interest is in the product, not in its authorship. Jonathan Ive authorship design people Simplicity is somehow essentially describing the purpose and place of an object and product. Jonathan Ive simplicity design purpose When something exceeds your ability to understand how it works, it sort of becomes magical. Jonathan Ive working-it ability creativity I think subconsciously people are remarkably discerning. I think that they can sense care. Jonathan Ive care people thinking Very often design is the most immediate way of defining what products become in people's minds. Jonathan Ive philosophical design people Its difficult to do something radically new, unless you are at the heart of a company. Jonathan Ive company difficult heart What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable. Jonathan Ive next-day creative ideas If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great. Jonathan Ive possibility missing trying Apple stood for something and had a reason for being that wasn't just about making money. Jonathan Ive making-money apples reason Simplification is one of the most difficult things to do. Jonathan Ive comeback business kindness You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. Jonathan Ive philosophical essence order It's very easy to make something that is new. So we are trying to make things that are better. Jonathan Ive design easy trying Simplicity is not the absence of clutter. Jonathan Ive clutter simplicity absence The nature of having ideas and creativity is incredibly inspiring. Jonathan Ive creativity design ideas We're very genuinely designing the best products that we can for people. Jonathan Ive design products people Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple. Jonathan Ive philosophical simplicity simple
