Area development is the only thing we’re going to do, it gets us there quicker, and the franchisees are more sophisticated. We don’t have to herd cats.

Chris LaRocca

Categorized in : U.S.

People have told me I ’m crazy, that I could have 25 more restaurants open than I do now if I worked with single-unit franchisees, that may be OK for a year. But then I ’m dealing with dozens of franchisees and all the problems that come with that.