As a company itself, Apple is very easy to understand. They're really not a complex company. John Gruber More Quotes by John Gruber More Quotes From John Gruber Simply making decisions, one after another, can be a form of art. John Gruber making-decisions decision art Almost nothing worthwhile is easy, and it's hard to just jump in and be good at something difficult right off the bat... The only reliable way to succeed at anything is to actually do it, repeatedly, with concentrated effort. True for individuals, and true for organizations. Athletes, artists, businesses. John Gruber organization artist athlete The quality of any creative endeavor tends to approach the level of taste of whoever is in charge. John Gruber design quality creative The iPhone is not and never was a phone. It is a pocket-sized computer that obviates the phone. The iPhone is to cell phones what the Mac was to typewriters. John Gruber iphone phones typewriters Strong ideas, loosely held. That's the path to success. John Gruber strong wisdom ideas Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product. John Gruber apples order people I've been saying for years that page view-based advertising is a corrupting force. John Gruber pages views years Strapping a computer display to your face is not the answer. John Gruber computer answers faces The only people who don’t love apps are pundits who don’t understand that apps aren’t really in opposition to the open Internet. They’re just superior clients to open Internet services. John Gruber internet clients people People are willing to trade money for something that they can touch, not ones and zereos. John Gruber willing trade people I've heard that it's some kind of weird two-lens system where the back camera uses two lenses and it somehow takes it up into DSLR quality imagery. John Gruber cameras quality two You have to keep plugging away. We are all growing. There is no shortcut. You have to put time into it to build an audience. John Gruber shortcuts persistence growing I don't consider ideas for apps all that valuable. It's the implementation of an idea that matters. John Gruber matters valuable implementation ideas The iPhone was the first phone that brought what we used to think of as 'desktop quality' software to a handheld platform: software where you just say, 'Wow, that's a great user experience,' not merely, 'Wow, that's a great user experience for a handheld.' John Gruber great you quality experience I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared about the glance-able convenience of an always-visible watch dial, they would be wearing a traditional watch already. John Gruber open i-think apple think I went to Drexel University, majored in computer science. Drexel has a great program - they call it co-op - but its, like, mandatory to graduate to do internships. I loved it because it helped me figure out very quickly that I didn't really want to be a programmer. John Gruber loved great me science I've always said my audience is just me. It's somebody out there who's exactly like me and just isn't writing Daring Fireball. John Gruber me always said writing I always thought of myself as more of a columnist, but maybe a columnist who does reporting. John Gruber more thought myself always It was very deliberate that Daring Fireball wasn't defined as a Mac site or an Apple site, and this was fortuitous. John Gruber mac apple very daring Is everyone who uses a MacBook Pro a pro? No. It's just basically a faster Mac. And certainly, pros do use them, partly for that reason. John Gruber everyone just who reason
