As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems. Edward de Bono More Quotes by Edward de Bono More Quotes From Edward de Bono The vertical thinker says: 'I know what I am looking for.' The lateral thinker says: 'I am looking but I won't know what I am looking for until I have found it.' Edward de Bono thinker found knows Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity. Edward de Bono commodity mind facts We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design. Edward de Bono technology opportunity thinking Creativity gives hope that there can be a worthwhile idea. Edward de Bono creativity hope ideas Explaining belief has alwayas been difficult. How do you explain a love and a logic at the heart of the universe when the world is so out of whack? Explaining faith is impossible - vision over visibility - instinct over intellect - a songwriter plays a chore with the faith that he will hear the next one in his head. Edward de Bono play heart jesus I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn't have the established route to it. Edward de Bono may giving children Creativity gives the possibility of some sort of achievement to everyone. Edward de Bono achievement creativity giving Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough. Edward de Bono wheels car thinking Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea. Edward de Bono immortality spring ideas Complexity means distracted effort. Simplicity means focused effort. Edward de Bono simplicity effort mean They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all. Edward de Bono people ideas thinking Some people are aware of another sort of thinking which... leads to those simple ideas that are obvious only after they have been thought of... the term 'lateral thinking' has been coined to describe this orther sort of thinking; 'vertical thinking' is used to denote the conventional logical process. Edward de Bono simple ideas thinking It is well known that "problem avoidance" is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place. Edward de Bono important doe firsts Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way. Edward de Bono ungrateful gratitude negative The analysis of data will not by itself produce new ideas. Edward de Bono data analysis ideas The quality of our thinking will determine the quality of our future Edward de Bono our-future quality thinking With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them. Edward de Bono different trying thinking Maybe the social value of truth is as a destination - so long as we do not assume we have arrived there. Edward de Bono social-values honesty long The mind can only see what it is prepared to see. Edward de Bono executives preparation mind Creativity can be learned like basketball, which does not mean we will all be NBA stars. Edward de Bono stars basketball education
